The Atlas marks.
Two approved marks, each with a job: the Route Globe is the primary website logo, and the EA Atlas Seal is the compact shop icon for Etsy, labels, stickers and social avatars. Both are hand-coded SVG — no paid fonts, stock icons or external assets.
A teal globe with a simplified grid, crossed by an amber route that ends in a map pin — the atlas that gets you to your niche. Used now in the header, footer and tab icon of every page of this draft.
Intended uses
- Website header, footer & browser-tab icon (favicon)
- Email signature & invoices / packing slips
- Etsy shop banner & Printify store branding (with wordmark)
- Marketing graphics where the full name is needed
Below 32px, use the mark alone (no wordmark).
A round badge with a path-drawn EA monogram (no font needed), amber crossbar "route" and pin dot. Ink version by default; teal version for dark backgrounds. Already circular, so it survives Etsy's and social platforms' round avatar crops (third preview).
Intended uses
- Etsy shop icon (500×500 PNG export ready)
- Social media avatar (X, Instagram, Pinterest…)
- Printify neck labels / inside-print labels & hang tags
- Stickers, packaging seals & thank-you cards
Option 2 · Doorway Globe
Option 4 · Compass A
Option 5 · Open Atlas
Options 2, 4 and 5 were reviewed and retired as alternates. Source files remain in /workspace/everyday-atlas-logos/ for the record only.
Master files (ready for Monday — not uploaded anywhere)
In this site's assets/ folder. In the SVG masters, the wordmark text is converted to outlines (vector paths from the free DejaVu Sans Bold font), so they look identical on any computer with no font installed. Use the PNG exports where a platform won't take SVG (e.g. the Etsy shop icon).
| File | Use |
|---|---|
assets/logo-primary.svg | Primary lockup — light backgrounds |
assets/logo-primary-dark.svg | Primary lockup — dark backgrounds |
assets/logo-primary-mark.svg | Route Globe mark only — light |
assets/logo-primary-mark-dark.svg | Route Globe mark only — dark |
assets/logo-shop-icon.svg | EA Atlas Seal — ink (default) |
assets/logo-shop-icon-dark.svg | EA Atlas Seal — teal, for dark backgrounds |
assets/logo-shop-icon-500.png | Etsy shop icon PNG 500×500 (transparent) |
assets/logo-shop-icon-dark-500.png | Teal seal PNG 500×500 |
assets/logo-primary-mark-512.png | Globe mark PNG 512×512 |
assets/logo-primary-1200w.png | Primary lockup PNG 1200 px wide |
assets/logo-primary-dark-1200w.png | Dark lockup PNG 1200 px wide |
Record-keeping: these outlined SVGs are the master artwork to keep for any later copyright or trademark filing. Filing itself is not done and is a separate step.
Color palette
Same Niche Hub design language as every page. Niche doors keep their own accent colors (purple pets, blue nurses, etc.) on the card top border only.
Atlas Ink
#102a2e
Text, dark panels, footer
Atlas Teal
#0f766e
Primary brand, buttons, links
Lagoon Mint
#5eead4
Accents on dark
Mist Mint
#ccfbf1
Tints, chips, globe lines
Route Amber
#f59e0b
Highlight, route arc, badges
Paper Mint
#eef7f5
Page background
Typography — system font stack (no web fonts)
font-family: Verdana, Geneva, "DejaVu Sans", Tahoma, sans-serif;
Everyday Atlas Co.
Headings — bold / 900
Body text — regular 15–18px, line-height 1.6. Verdana is pre-installed on Windows and macOS; Geneva/DejaVu Sans/Tahoma are fallbacks (these screenshots render in DejaVu Sans, the Linux fallback). The logo masters don't depend on this — their wordmark is outlined.
Wordmark rules
"Everyday" in Atlas Ink, "Atlas Co." in Atlas Teal (Lagoon Mint on dark). Keep clear space ≥ the globe's radius around the lockup. Don't recolor, stretch, or put the ink seal on dark backgrounds — use the teal version.